More and more the traditional billboards are being replaced by bigger, brighter, dynamic digital signage, which are more eye catching and flexible in its content management. They are often found at the side of road, offices, schools, restaurants and just about anywhere.
Companies maximise its potential by advertising their products and services. Government ministries use it as a medium of social intervention by creating reminders and warnings such as, 'Don't drink and drive' and 'Slow down'. Other uses include menu information, internal information, brand building, public information, enhancing the environment and a host of other uses.


